About Nudg
A coach in your pocket,
not another to-do list.
Most habit apps treat personal growth like a spreadsheet — check the box, hit the number, repeat. We built Nudg because we believe lasting change comes from self-awareness, not streaks on a screen.
The story
Nudg started with a simple frustration: every habit tracker on the market felt the same. Set a goal, check a box, watch your streak. But checking a box never helped anyone understand why they skipped a workout or what keeps pulling them away from the work that matters.
We wanted something different — an app that actually listens. One that asks how your day went, remembers what you said last week, and adjusts its approach based on how you're doing. Not a notification machine. A coach.
That's Nudg. A two-minute daily conversation with an AI that knows your goals, understands your patterns, and meets you where you are. Some days it pushes you. Some days it reminds you that rest is progress too.
What we believe
Conversations over checkboxes
Ticking a box doesn't build a habit. Reflecting on your day, talking through obstacles, and planning your next step does. That's why every check-in is a conversation.
Your data stays yours
Your check-ins are encrypted and never sold. We don't use your conversations to train AI models. You can export or delete everything at any time.
AI that adapts to you
Nudg remembers your goals, your patterns, and your style. It learns when you need a push, when you need a break, and how to keep you moving forward.
Progress, not perfection
Bad days happen. Nudg doesn't punish you for missing a day — it helps you understand why and get back on track. Streaks are flexible because life is.
Ready to try a different approach?
Nudg is free during beta. No credit card, no commitment — just a daily conversation that keeps you moving.