Nudg is in beta — get free access to all Pro features. Download now →
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nudg
Now in beta — free for early users

Your AI coach for
goals that stick

Set goals, check in daily, and get personalized AI coaching that remembers your journey and adapts to your style. Build real streaks, not just habits.

Hundreds of early users building habits

Nudg home screen

See it in action

Built for your daily routine

Quick check-ins, smart goal tracking, and insights that help you build momentum.

Home

Your daily dashboard with streaks, goals, and coaching reports

By the numbers

4+Users|
9+Check-ins logged|
7+Goals tracked|
7+ daysAvg top streak|
2 minDaily check-in|
4.9Beta rating|

Features

Coaching, not checklists

Most habit apps give you a grid of checkboxes. Nudg gives you a coach that listens, learns, and helps you actually follow through.

Daily AI Check-ins

Have a real conversation about your day, not just tap a checkbox. Your coach remembers context and asks the right questions.

Goal Tracking

Set meaningful goals with milestones. Track progress naturally through your daily conversations instead of manual logging.

Smart Streaks

Build momentum with streak tracking that rewards consistency. Streak freezes for when life gets in the way.

Adaptive Coaching

Pick a coach -- the witty Fox, the patient Bear, the analytical Owl, or the drill-sergeant Wolf. Each one coaches differently.

Mood Analytics

Spot patterns in your mood and productivity. Weekly and monthly reports show you what's working and what needs attention.

Private by Default

Your data stays yours. No ads, no selling data. We may use de-identified data to improve Nudg's AI, but you can opt out anytime. Export or delete everything in Settings.

Meet your coach

Four personalities. One goal: yours.

Each coach has a distinct personality that shapes how they talk to you. Pick the one that fits \u2014 or switch anytime.

🦊

Luna

The Fox

Sharp, witty, calls you out with a smile

The friend who tells you what you need to hear — and makes you laugh while doing it.

“Oh interesting, so we’re doing the avoidance thing again? Cool. Let me know when you’re done.”

🐻

Koda

The Bear

Warm, patient, always in your corner

Makes you feel safe enough to be honest about what’s not working. Never rushes.

“That sounds really hard. I’m glad you told me. Now — what’s the one thing you can do today?”

🦉

Sage

The Owl

Analytical, perceptive, connects the dots

Sees the patterns you miss. Asks one question and suddenly everything clicks.

“You’ve hit this wall three Wednesdays in a row. What’s happening on Tuesdays that drains you?”

Pro
🐺

Fang

The Wolf

Raw accountability. No excuses.

Direct, intense, and effective. For people who want to be pushed hard.

“You skipped yesterday and you’re already making excuses for today. Get up. Do the thing. Now.”

How it works

Three minutes a day

No complicated setup. No learning curve. Just a daily conversation that keeps you on track.

Step 01

Set your goals

Tell Nudg what matters to you -- fitness, learning, mindfulness, career growth. Pick from templates or create your own.

Step 02

Check in daily

Have a quick conversation with your AI coach. It asks about your progress, your mood, and helps you plan your next move.

Step 03

See results

Watch your streaks build, review weekly insights, and track the patterns that lead to real, lasting change.

Compare

Why Nudg is different

See how Nudg stacks up against traditional habit trackers.

FeatureNudgOthers
AI-powered coaching conversations
Goal tracking with milestones
Adaptive coaching styles
Smart streak freezes
Mood tracking & analytics
Weekly AI-generated reports
Daily checkbox grid
Privacy-first (no data sold)

Testimonials

Loved by early adopters

Hear from people already building better habits with Nudg.

I've tried every habit app out there. Nudg is the first one that feels like talking to someone who actually knows my goals. The daily check-ins take 2 minutes but keep me on track all day.

MT
Marcus T.
Software Engineer

The streak system is genius -- it doesn't punish you for missing a day, it motivates you to come back. I've kept a 30+ day streak going and my study habits have completely changed.

PK
Priya K.
Grad Student

What sold me was the coaching style picker. I chose 'direct' and my AI coach doesn't sugarcoat things. It's like having an accountability partner who's always available.

JL
Jordan L.
Freelance Designer

I recommend this to my clients as a supplement to our sessions. The mood tracking and weekly reports give them insights between workouts that I couldn't provide alone.

SR
Sam R.
Fitness Coach

Privacy-first by design

No data sold

Your conversations are never sold. You control whether your data helps improve Nudg's AI.

Encrypted

All data encrypted in transit and at rest with industry-standard TLS.

No tracking

Zero third-party trackers. No ads. No cross-app profiling.

Delete anytime

Export or permanently delete all your data with one tap.

Pricing

Simple, transparent pricing

Start free. Upgrade when you're ready for the full experience. Everything is free during the beta.

Free

$0forever

Get started with the essentials.

  • 3 daily check-ins
  • 2 active goals
  • 14-day history
  • 1 streak freeze per week
  • AI coaching (standard model)
Most Popular

Pro

$9.99/month

Unlock the full coaching experience.

  • Unlimited check-ins
  • Unlimited goals
  • Full history & analytics
  • Unlimited streak freezes
  • Advanced AI coaching model
  • Mood analytics & reports
  • Dark mode
  • Voice check-ins

Yearly $49.99/yr (save 58%) · Lifetime $99.99 one-time

FAQ

Questions? Answers.

Nudg is a personal AI coach for iOS that helps you set goals, check in daily, and build lasting habits. Think of it as the difference between a to-do list and an actual coach in your pocket.
Everything is free during the beta -- no credit card required. After launch, there'll be a generous free tier and an optional Pro upgrade for power users.
Most habit apps are passive checklists. Nudg is a conversation. Your AI coach knows your goals, remembers context, adapts to your coaching style, and helps you figure out what's actually blocking you.
iOS right now via TestFlight. Android is planned for later this year. Sign up for the beta and we'll send you an invite.
Yes. We don't sell data or show ads. We may use de-identified data to improve Nudg's own AI coaching, but you can opt out anytime in Settings. Your data is encrypted and you can export or delete everything at any time. Read our Privacy Policy →
No. Nudg is a motivational and accountability tool, not a substitute for professional therapy or mental health treatment. If you're in crisis, please call 988 (Suicide & Crisis Lifeline).

Start building better habits today

Join the beta and get free access to all Pro features. No credit card required.

  • Build lasting streaks with smart freezes
  • Set and track goals through conversation
  • AI coaching that adapts to your style
Download on TestFlightor