★★★★★
"I've downloaded every habit tracker. They all felt like homework. Nudg is the first one that feels like talking to a friend who actually wants me to hit my goals."
MR
Marc R.
Brooklyn, NY
Set goals, check in daily, and get personalized AI coaching that remembers your journey and adapts to your style. Build real streaks, not just habits.
Six things that make Nudg different from every habit tracker you've tried and abandoned.
A real conversation, not a form. Tell Nudg how it went — in a word or a paragraph — and get coaching back that actually sounds like it was written for you.
01 / 06Break big goals into smaller ones you can actually hit this week. Nudg remembers what matters and asks the right question at the right time.
02 / 06Miss a day when life happens? Streak freezes keep your momentum alive. Consistency over perfection — the way real progress works.
03 / 06Four coach personalities — choose direct, warm, analytical, or raw. Nudg matches your tone and remembers what works for you.
04 / 06Weekly and monthly reports spot patterns you'd miss — what days you thrive, what triggers the slumps, what quietly builds your momentum.
05 / 06No ads, ever. No selling your data. Export or delete everything, anytime — and opt out of de-identified model training in Settings.
06 / 06Pick the coach whose voice actually lands. Switch anytime — your progress follows you.
Calls you out with a smile. Doesn't let you off the hook, but makes you laugh on the way down.
Always in your corner. The coach who notices the small wins and reminds you they count.
Connects the dots you can't see. Turns two weeks of check-ins into a pattern that actually helps.
No excuses. No sugarcoating. The coach you call when you've been fooling yourself for long enough.
You're in the app for about a minute a day. The rest is Nudg remembering, adapting, and showing up when it matters.
Start with one. "Write every day." "Run three times a week." "Call mom on Sundays." Nudg breaks it into something you can actually do today.
Morning, afternoon, or whenever. Nudg asks a short question. You answer in a sentence. It responds like a coach who's been paying attention.
Consistency compounds. Your streak is a side effect — the real win is the version of you who shows up on the days you didn't feel like it.
We've used them all. Here's where Nudg is different — honestly.
| Feature | Nudg | Other habit apps |
|---|---|---|
| Conversational AI coaching | ✓ | ✗ |
| Adapts to your tone and personality | ✓ | ✗ |
| Weekly pattern analysis | ✓ | — |
| Streak freezes for real life | ✓ | — |
| No ads, no data selling | ✓ | — |
| Goal-level milestones | ✓ | ✗ |
| Export or delete your data anytime | ✓ | ✗ |
✓ YES · — PARTIAL · ✗ NOT AVAILABLE
Real feedback from the first 2,400 beta testers. Lightly edited for length, never for enthusiasm.
"I've downloaded every habit tracker. They all felt like homework. Nudg is the first one that feels like talking to a friend who actually wants me to hit my goals."
"The coach personality thing sounds gimmicky until you try it. Luna roasted me into a 23-day run streak and I've never been more grateful."
"Finally an app that doesn't guilt-trip me when I miss a day. The streak freeze is everything. Feels like the creators actually understand humans."
"The weekly report surfaced something I never would've noticed: I write best on days I go outside. That one insight alone was worth a year of Pro."
"I was skeptical. I'm two months in. The check-ins take 60 seconds and I'm consistently moving on goals I've abandoned twice."
"Switched from a bullet journal + three apps to just Nudg. The simplicity is the whole point. I miss nothing."
Start free. Upgrade when you want everything. Cancel anytime — no guilt-trip screens.
Forever free — no card, no trial wall.
Everything Nudg does, with no limits.
Everything's free during beta · 14-day trial · cancel anytime
No. Nudg is a coaching app for goal consistency, not a clinical tool. If you're in crisis or need mental-health support, please call or text 988 (US Suicide & Crisis Lifeline) or reach out to a licensed professional.
Nudg sends your check-in to an AI model that's been given context about your goals, tone preference, and recent progress — and nothing else. The reply comes back as your chosen coach's voice. Responses are never human-reviewed.
No. We never sell data. We may use de-identified, aggregated patterns to improve Nudg's coaching — and you can opt out entirely in Settings. Read the full Privacy Policy.
Everything. Every Pro feature is free during the TestFlight beta — unlimited goals, unlimited check-ins, full history, and all four coach personalities (including Fang). When we launch on the App Store, beta users get 3 months of Pro on the house.
Nothing bad happens. Your streak uses a freeze. Free gets one a week; Pro tops up with +2 every month on renewal. Next check-in picks up like nothing happened — no guilt screens.
Two today: iOS (via TestFlight while we're in beta) and Web (any modern browser — just sign up). Your account syncs across both. Android is on the roadmap but not live yet.
Anytime. Switch between Luna, Koda, Raven, and Fang (Pro) whenever the vibe isn't right — your history and streaks stay intact.
Nudg is free during beta. Grab a spot on TestFlight and we'll take it from there.